HI THERE.
哈囉 👋
I'm Steven, a tech marketer with 9 years of experience across Big Tech, boutique agency, and startup.
Currently I’m at TikTok, where I lead Business Marketing for Moments & Communities. What the hell does that mean? Basically I help brands understand how to run effective ad campaigns around seasonal moments (like Super Bowl or Christmas) and toward valuable TikTok communities (like gamers or sports fans).
Outside of work, I like to box, travel, play chess and sing BSB classics at karaoke.
STEVEN LO
Copywriter & Marketer
📍New York City & Taipei
🇺🇸🇹🇼
Work History
TikTok
B2B Marketing Manager
2020 - now | NYC
B2B Copywriter
2018 - 2020 | NYC
Meta
Agency Copywriter
2017 - 2018 | NYC
Amsive Digital
Financial Data Tech
Global Marketing Manager
2014 - 2016 | Taipei
Portfolio
Sales Enablement Deck, 2020
A comprehensive guide to advertising on TikTok for gaming companies.
Developed in 2020, this deck was instrumental in converting gaming brands to run ad campaigns on TikTok, and contributed to driving more than $50 million in ad revenue for the company.
More Work Samples
A content marketing piece promoting sound and music as a key driver of great TikTok ads.
01
Interactive PDF, 2022
02
Strategic considerations for mobile gaming engagement campaigns.
Technical Whitepaper, 2019
03
How Cartier used TikTok’s full-funnel ad solutions to cut cost per acquisitions.
Business Case Study, 2022
Boxing
In 2018 I took up boxing as a hobby, having never thrown a punch before. But I fell in love with the sport and ended up competing 3 times in 2022, going 3-0 with 1 knockout.
In 2023, I became a boxing instructor at Work Fight Train in NYC. I teach group classes and 1:1 lessons. Now these hands are for writing and throwing!
Knockout!